For little brains to dream big. First books, first cards, first bath-time comfort.

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Parent and children playing with beiens early learning toys

For little brains to dream big

beiens baby toys: crinkle books, high contrast cards and more

beiens makes the things that sit on a baby's first shelf: soft crinkle books with animal tails to pull, black-and-white cards for brand-new eyes, talking flash cards for first words, and a bath kneeler that saves a parent's knees at bath time.

Baby Tail Cloth Book · $12.99 · 4.7 from 9,993 ratings

Shop by age

0–3 monthsBlack-and-white cards and books for brand-new eyes.3–12 monthsCrinkle tail books, squeakers and a tissue box to empty.1–3 yearsBigger card sets and first words.3–6 yearsTalking flash cards and maths games.For parentsBath kneeler and elbow rest pads.

Most-loved on the shelf

Thousands of five-star ratings from parents, grandparents and daycare teachers.

  • Soft and safe

    BPA-free materials, no sharp edges and strong stitching on everything a baby can chew.

  • Made to be handled

    Durable cards, washable books and quick-dry bath pads created to keep up with real families.

  • Grows with them

    Sensory toys and card sets that follow each age, from focus and tracking in the first weeks to first words and early skills.

beiens tail books hanging on the cribBaby reading a beiens cloth book on the play matBaby with a beiens standing cloth bookToddler turning the pages of a beiens cloth book

Cloth books

Why babies love a tail book

Every page of a beiens tail book ends in something to grab: a monkey's striped tail, a cow's tassel, a tiger's stripes. Babies pull, chew and stroke them, the crinkle covers rustle, and a squeaker hides inside. It is reading time and play time on the same soft page.

All cloth books ›

High contrast

Bold black and white for brand-new eyes

Newborns see strong contrast first. Our high contrast baby flashcards and visual quiet books are made for those first months of tummy time.

See the cards ›
beiens high contrast black and white baby cards

What parents say

Great everyday book

This is my sons favorite book !!! He loves the noise and the tails ! (Specifically the monkey tail ) perfect for traveling as well . The tails are perfect for chewing during his teething era ! - this handy little book is such a comfort to him and its wash friendly !! Fun to explore and vibrant colors . This book has been through it all still looks brand new .

LolaBaby Tail Cloth Book

great sensory books!

These were honestly better than expected! My 8month okf loves the crinkle noise and feel of the ‘pages’,and the different textures of tails are very satisfying. Seems super safe for baby to independently play with, and even chew on since literally everything ends up in their mouth! The quality is fantastic and they seem to be very durable. I’m very happy with this purchase

Linda HallTail Cloth Books, Set of 3

Great for Infants

Started using these with my daughter at just 2 months old. They are a great size to be able to take them along with you if you are traveling. They have great contrast, and she smiles at certain cards like they are her favorites

Lori IlardiHigh Contrast Baby Flashcards, 20 Cards

My kid loves this!!!!

This is an amazing learning and teaching toy. Not just for kindergarten plus. Our 2yr old loves it and connects pictures with the words. Absolutely a steal of a deal for the immense product quality

Alex KatkovTalking Flash Cards, 120 Cards

Good quality

Exactly what I wanted. Both elbow pad and knee pad have good cushion for when you’re giving baby a bath. The elbow pads suction cup to the outside and inside of the tub so keep it in place, and it has pockets to hold bathing items. Easyilt wiped down, and easy to use. Comes with a bag for easy storage/travel.

LydiaBath Kneeler and Elbow Rest, Memory Foam

Saves my knees, my elbows, and my sanity.

This bath kneeler and arm rest set is a total lifesaver. It makes baby bathtime so much more comfortable, and the storage pockets are super handy for holding soaps, toys, and all the random things toddlers insist on bringing. Stays in place, easy to clean, and honestly one of those things you don’t realize you need until you finally get it. Total game changer. Wish I bought sooner!

GinaBath Kneeler and Elbow Rest Pad Set

Little notes for parents

Short guides for the first years.

All notes ›
Baby looking at a beiens high contrast black and white bookHigh contrast baby flashcards: when and how to use themHigh contrast baby flashcards are one of the simplest early toys: bold black-and-white images on sturdy…Baby exploring a beiens soft black and white cloth bookBaby crinkle books: why babies love themA crinkle book is a soft fabric book with crinkly paper inside the pages. Squeeze it and it rustles, and that…beiens talking flash cards and card readerTalking flash cards for toddlers: are they a good idea?Talking flash cards read each word out loud when a card slides into the reader. Used well, they are a fun,…beiens bath kneeler and elbow rest pad on the bathtubBath kneeler and elbow rest: are they worth it?If bath time leaves your knees aching and your elbows red, a bath kneeler and elbow rest set is one of the…

About beiens baby toys

Crinkle cloth books for babies

A baby crinkle book is a soft fabric book with crinkly paper sewn inside the pages, so it rustles when baby squeezes it. beiens cloth books add textured animal tails on every page and a squeaker in the cover, so even the youngest babies can explore by touch, sound and sight. The books are BPA-free polyester, washable and light enough for tiny hands.

High contrast baby flashcards

Newborns see bold black-and-white patterns more easily than soft colors, so high contrast cards help them focus and practise visual tracking during tummy time. beiens high contrast baby flashcards come in a 20-card set and an 80-card set that moves from black and white to colour as baby grows, and the visual quiet books add crinkle and squeak to the same bold pages.

Talking flash cards and bath kneelers

For toddlers, beiens talking flash cards read each word aloud from 120 cards across 11 themes, a screen-free way to practise first words. For parents, the beiens bath kneeler and elbow rest set cushions knees and elbows at bath time with thick, quick-dry pads and suction cups that hold to the tub.

Parent questions

Q: At what age can babies use crinkle cloth books?

A: From birth. Newborns enjoy the sound and the bold colours; by three to six months babies grab the tails and bring the book to their mouth, which the soft fabric is made for.

Q: When should I use high contrast cards?

A: In the first months, during tummy time or on the changing table. Hold a card 20 to 30 cm from baby's face and swap when their gaze wanders.

Q: Are the books washable?

A: Yes. Hand-wash in cool water with mild soap and let them air-dry fully before play.

Q: What age are the talking flash cards for?

A: They are designed for children around 3 to 6, with 120 cards across 11 themes and two volume levels.

Q: Does the bath kneeler stay in place?

A: The elbow rest uses six suction cups on the tub edge and the kneeler has a non-slip base. Press the suction cups onto a clean, dry surface before filling the bath.

Q: Where do I order, return or claim a warranty?

A: Orders, returns and warranty claims go through the store where you buy. Questions about a toy can go to contact@beiens.pages.dev.

beiens: for little brains to dream big

For little brains to dream big

Pick one book, one set of cards, one quiet moment on the play mat. That is how the first shelf begins.

Baby Tail Cloth Book$12.99