Our story

The beiens story

beiens makes early learning toys for babies and toddlers — cloth books, high contrast cards, talking flash cards — and the bath-time gear that makes life easier for the grown-ups who use them.

For little brains to dream big

Our slogan says what we care about. The first years are full of firsts: the first time a baby follows a black-and-white card with their eyes, the first squeeze of a crinkle book, the first word read out by a talking card. We make the simple, sturdy toys that sit beside those moments.

4

shelves of toys

11

toy families

0+

months and up

What we look for in every toy

• Soft, BPA-free materials with no sharp edges.
• Strong stitching and thick cards that handle real babies.
• Bold, clear pictures babies can see.
• Simple play that parents can join in.